December 9 , 2008
Springfield, OH- WittCAM students Erik Larkin '09 and Dana Reamsnyder '09 have reached the completion of their term for the Springfield Restaurant Guide. After much time and consideration the teammates decided to propose temporarily converting the Guide into a no-cost advertising vehicle with non-profit donation privileges. They reached this conclusion after speaking with several restaurants in the surrounding area and receiving significant resistance due to the advertising cost of an unproven vehicle. By initially offering free advertising space, the Guide can build much needed rapport, trust, and confidence with restaurants and hotels, and establish itself as an effective advertising vehicle. It is the team's assessment that once the Guide is established, it will become a more viable money-making proposition.
Erik Larkin ’09 is a senior from Cincinnati, OH majoring in Management with a minor in Journalism. During the course of his four-year college career, Larkin has been involved in many organizations and activities including treasurer for Concerned Black Students, Peer Mentor, WittPath Advisory Board, The Torch, and men’s track and field. This past summer he finished a three-year internship with GE Capital Services, the consumer finance unit of General Electric. Following graduation Larkin plans to pursue a full-time position within GE.
Dana Reamsnyder ’09, from Eden Prairie, Minnesota, is a Wittenberg senior management major with a concentration in marketing. Reamsnyder currently works in the Wittenberg University accounting office, where she is responsible for writing and recording journal entries and reconciliations. She is also employed with Bath and Body Works in Columbus, OH as a sales associate. This summer Reamsnyder completed a job shadow with the Category Management team for Frito Lay in Bloomington, MN. In the spring of 2008 she also worked on a WittCAM project developing a marketing program for a client who owns properties in the South Fountain Historical District of Springfield. Reamsnyder is also an active member in her sorority, Alpha Delta Pi, representative of the 2009 Wittenberg Student Cabinet, and a previous member of the Wittenberg cross country and track teams. In the future Reamsnyder hopes to pursue a career in marketing and advertising.