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Business - Spring 2014

BUSN 110Q – 1M Business and Economic Statistics.
4 semester hours
Jackson, Sarah

Prerequisite: Math Placement 23. Every year.
The objective of this course is to develop the necessary statistical and probabilistic tools to intelligently use and interpret data gathered in a business environment. Topics include descriptive statistics, probability, sampling, estimation of parameters, tests of hypotheses, simple linear regression and correlation. There will be approximately four exams. The course will follow lecture/discussion format.

 

BUSN 200S – 1 Entrepreneurship
4 semester hours
Kaplan, Tom
This introductory, available for all majors, will provide a theoretical and practical framework of the entrepreneurship discipline and a basis for further study and practical experience. This course will primarily address entrepreneurship in a wide variety of areas including for-profit and not-for-profit ventures, education, government, etc. Students will be expected to explore current and potential applications of entrepreneurship in their chosen field of study. Every year.

 

BUSN 202S – 1 Leading the Family Enterprise
4 semester hours
Kaplan, Tom
This course is designed to prepare students for positions of leadership within a family business – as owner, manager, director and/or family leader. Family dynamics within and across generations will be explored. Leadership and ownership transition issues and best practices will be a recurring topic throughout the course. Various leadership structures will be studied in detail, including unitary leadership, sibling teams, cousin collaborative, and non-family leadership models will also be explored. Every year.

 

BUSN 211 – 1 Business Research Methods
2 semester hours
Gradwohl, Wendy

Prerequisite: Any statistics.
This course explores the theory that supports and the practices for collecting and for analyzing both primary and secondary data. A data collection project to solve a business problem or capitalize on a business opportunity, and its analysis, are the core of this course. Every year.

 

BUSN 250C – 1 International Business
4 semester hours
Jeong, Seonhee

 
Introduction to the broad area of international business. The social, economic and political environments of the multinational firm form the base on which the management structure, marketing processes and financing of the global corporation are studied.
Every year.

 

BUSN 290 1 & 2 & 3 - Topics in Business. Variable credit.
Seminar of selected topics. Open to all students. Offered as required. Some sections writing intensive.

 

BUSN 290.02: Leveraging the Internet to drive business performance
This 4-credit class is available to any Wittenberg student. It is also available to non-Witt-students for $150/session ($1,450 for the entire series). Details to follow on how non-students can register.

Instructor: Sam Howard, Wittenberg’s Director of Enterprise Applications
Credits: 4 Semester hours (only for Witt students)
Day/Time: Tuesday evenings starting January 14, 2014 from 6:30 – 9:45 PM
Room: Carnegie Hall, Room 305
Prerequisites: None

Modules include:

Session 1 – The World Wide Web – what it is and how it works, web sites, DNS, servers, cloud vs. virtual vs. hardware servers and different web servers (IIS, Apache, Tomcat, Sun, etc.).

Session 2 – Business Web Sites – Different types, purposes and uses, general site overview, URLs, content, necessary components, navigation principals and site maps

Session 3 – Web content – Requirement analysis, content generation, graphics, principals, content upkeep, data collection, ad placement and content rotation.

Session 4 – eCommerce Part 1 – Front end web site, product placement, product categorization, processing options, ordering options, wish lists, data collection and order processing.

Session 5 – eCommerce Part 2 – Back end web sites, product entry, product collateral, product maintenance, inventory maintenance, pricing, packaging/shipping logistics and taxes.

Session 6 – Basic HTML – Principals of web programming, HTML blocks, structure and components, tables, divs, CSS file formatting and basic includes.

Session 7 – Basic JavaScript – JavaScript uses in web programming, client side actions, uses, needs and purposes and basic implementation.

Session 8 – Exam

Session 9 –Web Site Branding – What branding is, branding on the web and display ads, importance of consistent look and feel and how to get noticed on the web.

Session 10 – SEO/SEP – What SEO/SEP is, web site SEO best practices, paid vs. organic ad placement and SEO role, SEP optimization, selecting the best return and local vs. national guidelines.

Session 11 – Google AdWords Part 1 – Making sure the web site is ready for AdWords, AdWords evaluation and pricing of the web site, designing an AdWords display and building an AdWords campaign.

Session 12 – Google AdWords Part 2 – Working with an AdWords campaign, adjusting AdWords for local, regional and national levels, controlling the spend amounts and optimizing the web site based on feedback.

Session 13 – Vendor Selection – Vendor uses, how to select the right vendor, development vs. ad placement and contract negotiations.

Session 14 – Website ROI – How to figure website ROI, how to improve ROI, long term vs. short term and making the right investments for the desired outcome.

Session 15 – Overview – Bringing it all together, how to deliver a cradle to grave solution and prepare for the next iteration

Session 16 – Exam

 

BUSN 330 – 1M  Financial Management
4 semester hours
Wilson, Rachel

Prerequisites: Any statistics, ACCT 225 and ECON 190.
Introduction to basic financial concepts, principles and analytic techniques of financial management. Emphasis is on financial planning and managing assets. Topics include financial objectives, organizational form, current asset management, capital budgeting, cost of capital, financial leverage, dividend policy and valuation. Every year.

 

BUSN 340 -1 & 2  Marketing Strategy & Planning
4 semester hours
Bode, Tim

Prerequisites: BUSN 211, ACCT 225 and ECON 190.
This course stresses management applications of fundamental theories and concepts within the areas of market selection, product development, distribution management, pricing and promotional strategy.
Every year.

 

BUSN 365S W - Managing Effective Organizations.
4 semester hours
Gradwohl, Wendy

Prerequisites: Any Statistics Course and BUSN 211.
This course explores the theories and concepts behind understanding, managing, and leading others in organizations and links those theories and concepts to specific human resource management techniques. For instance, in order to make good hiring decisions, managers need to know what characteristics (e.g., personality) predict job performance, how person-job fit affects outcome variables (e.g., job performance and turnover), and how to avoid biases (e.g., stereotypes) in the selection process. This course is geared toward all potential managers regardless of the specific field.
Writing intensive. Every year

 

BUSN 370 W - Business Law
4 semester hours
Carpenter, Kendra

Prerequisite: Junior standing.
First course in law that introduces legal thought, legal analysis and court systems. Emphasizes preventative law, i.e., avoidance of legal conflict, and develops a liability approach with a focus on criminal, tort and contract law. The case method approach is used to develop and apply legal principles.
Writing intensive. Every year.

 

BUSN 381 W - Applied Business I
Variable credit.
Kaplan, Tom

Prerequisites for Applied Business projects vary according to the project; selection for assignment to a project is competitive
Applied Business credit units are earned when a student participates in a faculty-guided, skills-based Applied Management program. Although specific programs differ based on the needs of the client, each program has an experiential as well as an academic component. Courses may be taken credit/no credit unless the hours are to be counted toward the elective requirement of the management major. The student is expected to budget a minimum of three hours per week for each credit unit earned. Each program has its own specific academic output. Some programs are group efforts; others require participation by individuals. The student may enroll for a maximum of six semester hours of Applied Business during the Wittenberg career.  Some sections writing intensive. This course may be repeated. Some sections writing intensive. This course may be repeated. See also BUSN 481.

 

BUSN 430 - Investments Analysis
4 semester hours
Wilson, Rachel

Prerequisite: BUSN 330.
Introduction to the various types of financial investments including stocks, bonds and options. Methods of evaluating the profitability and risk of these investments individually and as part of a portfolio of securities are presented.
Every year.

 

BUSN 442 W - Creative Promotion Strategy
4 semester hours
Bode, Tim

Prerequisite: BUSN 340 or permission of instructor; non-majors welcome.
A course analyzing the creative element of advertising with special emphasis on applying this understanding to actual business or organization problems. Assessment is based on individual and group work on campaigns as well as class participation. Ad plans and creative/copy plans are presented and defended in class, replacing exams. Class involves lecture and discussion.
Writing intensive. Every  year.

 

BUSN 460- 1 & 2 W - Business Strategy
 4 semester hours
Pierce, Eugene

Prerequisites: BUSN 330, 340, and 365.
Integration of all preceding business courses through the study of the function and responsibility of top-level management. The organization is viewed as a total system from the position of the policy-maker and administrator. The leadership of the chief executive, the environmental and institutional constraints of the organization, and the problems of implementing and integrating organizational objectives and public goals are examined.
Writing intensive. Every  year.

 

BUS 481 W - Applied Business II
Variable credit
Bode, Tim
Applied Business credit units are earned when a student participates in a faculty-guided, skills-based Applied Management program. Although specific programs differ based on the needs of the client, each program has an experiential as well as an academic component. Courses may be taken credit/no credit unless the hours are to be counted toward the elective requirement of the business major. The student is expected to budget a minimum of three hours per week for each credit unit earned. Each program has its own specific academic output. Some programs are group efforts; others require participation by individuals. The student may enroll for a maximum of six semester hours of Applied Business during the Wittenberg career. Prerequisites for Applied Business projects vary according to the project; selection for assignment to a project is competitive. Some projects are writing intensive. This course may be repeated. See also BUSN 381.

 

BUSN 490 - Independent Study.
Variable credit.
Staff
Offered as required.

 

BUSN 491 - Internship.
Variable credit.
Staff
Offered as required.

 

BUSN 498 W - Senior Thesis.
Variable credit
Staff
Writing Intensive. Offered as required.

 

BUSN 499 W- Honors Thesis/Project.
Variable credit.
Staff
Writing Intensive. Offered as required.
Prerequisite: Declared major in Business, 3.500 GPA, 3.500 GPA in Business classes, Business 330, 340, and 365 and approval of the Department Chair.

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