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Business - Spring 2017

BUSN 200S
Entrepreneurship
4 credit hours
Steidel, Kevin

This introductory, available for all majors, will provide a theoretical and practical framework of the entrepreneurship discipline and a basis for further study and practical experience. This course will primarily address entrepreneurship in a wide variety of areas including for-profit and not-for-profit ventures, education, government, etc. Students will be expected to explore current and potential applications of entrepreneurship in their chosen field of study. Every year.

BUSN 202S
Leading the Family Enterprise
4 credit hours
Neff, John

This course is designed to prepare students for positions of leadership within a family business – as owner, manager, director and/or family leader. Family dynamics within and across generations will be explored. Leadership and ownership transition issues and best practices will be a recurring topic throughout the course. Various leadership structures will be studied in detail, including unitary leadership, sibling teams, cousin collaborative, and non-family leadership models will also be explored. Alternate years.

BUSN 210Q
Business and Economic Statistics
4 credit hours
Daniel, Jacob
Prerequisite: Math Placement 22, 12 OR 2.

The objective of this course is to develop the necessary statistical and probabilistic tools to intelligently use and interpret data gathered in a business environment. Topics include descriptive statistics, probability, sampling, estimation of parameters, tests of hypotheses, simple linear regression and correlation.  Every year.  (Note: a student may not receive credit for more than one of the following: Mathematics 127, Mathematics 227, Psychology 107, or Business 210.)

BUSN 211
Business Research Methods
2 credit hours
Gradwohl, Wendy
Prerequisite:  Any statistics course.

This course explores the theory that supports and the practices for collecting and for analyzing both primary and secondary data. A data collection project to solve a business problem or capitalize on a business opportunity, and its analysis, are the core of this course. Every year.

BUSN 250C
International Business
4 credit hours
Jeong, Sunny

Introduction to the broad area of international business. The social, economic and political environments of the multinational firm form the base on which the management structure, marketing processes and financing of the global corporation are studied. Every year.

BUSN 290
Global Social Entrepreneurship
4 credit hours
Jeong, Sunny

The world has changed in fundamental ways over the last few years ­ as the challenges have become more complex and intractable. An increasingly popular solution to global social problems lies in the field of social entrepreneurship and global leadership, in which business and nonprofit (or NGO) leaders design, grow, and lead social enterprises. With the traditional lines between for-profit enterprise, nonprofit enterprise, and government beginning to blur, it is critical that students understand this emerging, highly interdisciplinary field of social entrepreneurship.  Students will work on social venture business plan in this class. Every year.

BUSN 300W Cases in Entrepreneurial Leadership
4 credit hours
Kaplan, Tom
Prerequisite: BUSN 200S.

This course is designed to study and apply the principles of entrepreneurship at an advanced level following students’ completion of BUSN 200 (Entrepreneurship).  Case studies, readings and student-selected needs will be explored across a broad spectrum of contexts in a manner that expands upon the foundation provided in BUSN 200.  Writing intensive. Alternate years.

BUSN 330M
Financial Management
4 credit hours
Bode, Tim
Prerequisites: ACCT 225, ECON 190 and any  statistics.

Introduction to basic financial concepts, principles and analytic techniques of financial management. Emphasis is on financial planning and managing assets. Topics include financial objectives, organizational form, current asset management, capital budgeting, cost of capital, financial leverage, dividend policy and valuation. Every year.

BUSN 340
Marketing Management
4 credit hours
Bode, Tim
Prerequisites: ACCT 225M, BUSN 211, and ECON 190
.
This course stresses management applications of fundamental theories and concepts within the areas of market selection, product development, distribution management, pricing and promotional strategy. Every year.

BUSN 365S
Managing Effective Organizations
4 credit hours
Gradwohl, Wendy
Prerequisite: BUSN 211.

This course explores the theories and concepts behind understanding, managing, and leading others in organizations and links those theories and concepts to specific human resource management techniques. For instance, in order to make good hiring decisions, managers need to know what characteristics (e.g., personality) predict job performance, how person-job fit affects outcome variables (e.g., job performance and turnover), and how to avoid biases (e.g., stereotypes) in the selection process. This course is geared toward all potential managers regardless of the specific field. Every year.

BUSN 370W
Business Law
4 credit hours
Staff
Prerequisite: Junior standing or higher

First course in law that introduces legal thought, legal analysis and court systems. Emphasizes preventative law, i.e., avoidance of legal conflict, and develops a liability approach with a focus on criminal, tort and contract law. The case method approach is used to develop and apply legal principles.  Writing intensive. Every year.

BUSN 390-1
Topic:
Business Analytics
4 credit hours
Steidel, Kevin

This course provides an introduction to Business Analytics. The course will include introductions to business intelligence, business data, data mining, data visualization, descriptive analytics, predictive analytics, and prescriptive analytics, statistical analysis, and reporting. The course will teach current practices used to transform business data into useful information and support business decision-making. Upon completion of this course you will have a strong understanding of the requirements for business knowledge, the storage of such knowledge, and the logical models for the business information provided.

BUSN 390-2
Topic: Digital Marketing
4 credit hours
Steidel, Kevin
Prerequisite: Busn 340 or permission of Instructor

This specialization course will give detail into topics such as digital marketing analytics, search engine optimization, and social media marketing. It will also give great detail surrounding Google and their digital marketing strategies. Upon completion of this course each student will be Google Analytics Certified.

BUSN 390-3
Topic: Lean Six Sigma
4 credit hours
Piechota, Paul
Prerequsite: Junior Class Standing or Higher

The student will learn and begin practice of industry's continuous improvement tools and problem solving methodologies in various business settings.  The class will cover through examples and case studies, Hoshin Kanri leadership, team building and dynamics, process/value stream maps and analysis, and organization effectiveness through setting up and leading efficient problem solving, Kaizen Events.  The class leads to an industry certificate in Six Sigma Green Belt.

BUSN 390-4 Topic: Project Management
4 credit hours
Piechota, Paul

Study of the structure, techniques, and application of project management including mathematical models, decision-making, styles of management, and communications.  There will be, and you shall be able to perform analysis of and conduct oral reports on project management purpose, process, problems, including solutions.  The student will be assigned to a team in preparing, executing and presenting the results of a project with written and oral presentations to the class.

BUSN 390-5
Topic: Studies in Leadership
4 credit hours
Egloff, Mark

The course objective is to develop in the Learner a historically grounded understanding of the ways in which leaders operate within organizations and the ways the Leader influences the organization’s ability to fulfill its strategic purpose and adapt to changing environments. The course will provide the opportunity for Learners to come to understand the nature of leadership as it has developed and begin to apply that understanding to their personal situations and environment. Projects in the course will be designed to develop a mature set of insights to one’s abilities and leadership characteristics in the context of the theories of Leadership.

BUSN 430W
Investments Analysis
4 credit hours
Wilson, Rachel
Prerequisite: BUSN 330.

Introduction to the various types of financial investments including stocks, bonds and options. Methods of evaluating the profitability and risk of these investments individually and as part of a portfolio of securities are presented. Writing intensive. Every year.

BUSN 442W
Creative Promotion Strategy
4 credit hours
Bode, Tim
Prerequisite: BUSN 340 or permission of instructor; non-majors welcome
.
A course analyzing the creative element of advertising with special emphasis on applying this understanding to actual business or organization problems. Assessment is based on individual and group work on campaigns as well as class participation. Ad plans and creative/copy plans are presented and defended in class, replacing exams. Class involves lecture and discussion. Writing intensive. Every year.

BUSN 460W
Strategic Planning & Policy
4 credit hours
Egloff, Mark
Prerequisites: BUSN 330, 340, and 365S.

Integration of all preceding business courses through the study of the function and responsibility of top-level management. The organization is viewed as a total system from the position of the policy-maker and administrator. The leadership of the chief executive, the environmental and institutional constraints of the organization, and the problems of implementing and integrating organizational objectives and public goals are examined. Writing intensive. Every year.

BUSN 465S
Human Resource Management
4 credit hours
Wahl, Shannon

This course provides an overview of major human resource functions (i.e., job analysis, performance assessment, selection, compensation, training and development, safety and health) and discusses how these HR functions are integrated horizontally and vertically within the organization to achieve organizational goals. Students will have the opportunity to interface with Directors of HR and conduct an in-depth analysis of an organization’s human resource policies and procedures. This course is geared toward managers who wish to specialize in the human resource field. Writing intensive. Every year.

 

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