Health, Fitness, Sport - Spring 2014
HFS 150 INTRODUCTION TO SPORT MANAGEMENT
This course will cover the foundations of sport business as an occupation and industry, the sport management function and best practices, sport finance, sport economics, sport sponsorship, sport marketing, sport law, event management, sport ethics, and social issues in sport. The course will also provide a discussion of the many segments of the sport industry, including youth sport, interscholastic athletics, intercollegiate athletics, professional sport, and international sport.
HFS 222 SPORT MARKETING
This course introduces basic sport marketing concepts with application to youth, high school, college and professional institutions. Areas covered include: promotions and public relations, sport consumption, marketing strategies and strategic planning.
HFS 250N. NUTRITION:
This course will examine basic nutritional needs in relation to macronutrients (i.e. carbohydrates, protein and fat) and micronutrients (e.g. vitamins and minerals). Emphasis will be placed on analysis of food intake as it relates to healthy body function and the relationship between sound nutrition and the prevention of disease. Additional topics will include caloric intake versus caloric output and controlling the food environment. Students will perform computerized analyses of their personal food intake.
HFS 301 ETHICS IN SPORT MANAGEMENT
PREREQUISITES: JUNIOR STANDING OR PERMISSION OF INSTRUCTOR
Our complex and rapidly changing environment imposes new demands on managers of sport organizations. Increased pressure to address ethical issues is one of the new demands. While there is no simple prescription describing how ethical issues should be dealt with, the purpose of this course is to indicate how managers can more effectively address them. Current issues, ethical dilemmas in the sport environment, organizational responsibility and professional ethics will be discussed. Writing intensive.
HFS 380 APPLIED PROJECTS IN SPORT MANAGEMENT
1.00 – 6.00 CREDITS
PREREQUISITES: SPORT MANAGEMENT MAJOR OR PERMISSION OF INSTRUCTOR
Applied sport management credits are earned when a student participates in a faculty-guided, skills-based project. Although specific projects differ based on the needs of the client, each program has an experiential as well as an academic component. Courses may be taken for 1-6 credits; 4 credits are required for completion of the sport management major. The student is expected to budget a minimum of three hours per week for each credit earned. Each project has its own specific academic output. Some projects are group efforts; others require participation by individuals. The student may enroll for a maximum of six semester hours of Applied Projects in Sport Management during the Wittenberg career. Prerequisites for Applied Projects vary according to the project. Instructor is not responsible for securing the projects for students. If students do not present a project proposal, they will choose from a selection of instructor-provided case studies/sport management projects to complete. This course may be repeated.
HFS 401 SPORT MANAGEMENT POLICY
PREREQUISITES: HFS 150, HFS 222, HFS 301, BUS 365, ACC 225
This is the capstone course in the sport management major. Students will examine the strategic direction of sport organizations, and how such strategic policies can be most effectively implemented. To make these decisions, managers must accurately assess threats and opportunities in the organization’s environment and the organization’s strengths and weaknesses. Students will examine business principles and practices within the context of professional leagues and collegiate sport, and address issues such as management, labor relations, marketing, communications, diversity and ethics. The course builds on knowledge that has been acquired throughout the major and challenges students to think about how critical issues affect sport organizations. The models and perspectives to be reviewed are particularly relevant to the rapidly changing environment in which sport organizations currently find themselves.