Ensuring a cohesive experience is essential for success to ensure site visitors have a positive overall engagement with our brand online.
Developing new websites, managing current ones, creating forms, and strategizing around best use to augment campus e-communications are in the daily purview of our web strategist. To help our community with their website needs, please complete the following form below for assistance.
Use white space.
Studies show that white space increases user attention by 20%, while also making sites looks fresh and open. Clear headers and a few supporting points also make digesting information easier.
Use attractive calls to action.
Action-oriented buttons should include a verb that encourages user to do something. Words should be bold and time-sensitive, too. Color is also critical, which University Communications will ensure is on brand.
Use hyperlink differentiation.
Keep links on any page clearly identifiable, and consider longer link titles so the linked portions of a site stand out.
Segment key information with bullet points.
Bullet points speed up how a user finds and engages with key information. We can also get creative with bullet design so as to help isolate the most important points we want to make with less text or specifics.
Use images (wisely).
Actual images of Wittenberg convey our brand the best. No stock photography. Be sure images are relevant and not too overly generic.
Include well-designed and written headlines.
Search engines typically give headings more weight over other content, so choose the right heading and making it stand out can significantly improve your search ability. But more importantly, headings guide your user through the site, making it easy to scan through and find content that speaks to them directly. Include key words that help visitors know exactly what you want to convey.
Keep your website pages consistent.
Site visitors should always know that they are on our site. Inconsistent design techniques, mismatched colors, and other elements not in line with our brand architecture can confuse users and may make them less willing to engage with us. Heading sizes, font choices, coloring, button styles, spacing, design elements, illustration styles, photo choices should all be themed to make your design coherent between pages and on the same page.