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Wittenberg Logos & Graphic Style Guide

Official Wittenberg University logos are intended for use by media organizations and opponent schools. For information about acceptable uses or other questions, please contact University Communications at or 937-327-6111 or ucomm@wittenberg.edu.

All Wittenberg University logos are copyright protected and cannot be reprinted without permission of the Office of University Communications.

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University Marks

The Wittenberg Gothic Logo

The Wittenberg Gothic Logo was designed by a typographer specifically for the university and unveiled in the early 1970s. This is the main university logo. The font is not available publicly, and should not be used for any purpose other than appearing as the Wittenberg Gothic Logo. The logo must never be truncated to appear as 'Witt'.

Acceptable Treatments: The logo can appear in red or white in color documents, red against a light background or white against a dark background. Black is acceptable only in black-and-white documents.

The logo must not be violated by overlaid text or graphics, and all surrounding elements must be clear of the logo by 10% of its width. The logo must not be bisected, stretched, or otherwise manipulated in any fashion.

 

The Wittenberg Gothic Logo (Without 'University')

The Wittenberg Gothic Logo sometimes appears without the word "University", mainly when used on apparel where space is an issue. Many athletic jerseys employ the Gothic logo without 'University'. This treatment should only be used in familiar settings where it is widely known or can be safely assumed that Wittenberg is an institution of higher education. The logo must never be truncated to appear as 'Witt'.

Acceptable Treatments: The logo can appear in red or white in color documents, red against a light background or white against a dark background. Black is acceptable only in black-and-white documents.

The logo must not be violated by overlaid text or graphics, and all surrounding elements must be clear of the logo by 10% of its width. The logo must not be bisected, stretched, or otherwise manipulated in any fashion.

 


 

Primary Athletics Mark

Wittenberg Athletics Logo

The Wittenberg Athletics logo features the classic "winged W" and the official Tiger. This is the primary athletics mark and is featured on uniforms, publications, signage and many other official uses.

Acceptable Treatments: The primary athletics mark is best deployed in three-color format (red, white, black) but may appear in two colors or one color. Against dark backgrounds, the 'winged W' may be displayed in white, resulting in a two-color logo. In grayscale documents, the Tiger should appear in black (100%) and white, and the Winged W may appear as a screen of black, normally anywhere between 35% and 70%, depending on usage. The Tiger should not appear in any colors besides black and white, and must not be transparent in any way (the background must never show through the Tiger). Contact the Sports Information office for two-color or one-color files.

Design Considerations: Designers should consider the horizontal center of the primary athletics mark to be centered within the middle ascender of the W, not the measured center. To see an illustration, click here.  In short, ignore the "wing" when centering the W.

The logo must not be violated by overlaid text or graphics, and all surrounding elements must be clear of the logo by 10% of its width. The logo must not be bisected, stretched, or otherwise manipulated in any fashion.

 


Secondary Athletics Marks

The "Winged W"

The 'Winged W' (sometimes referred to as the "Flying W") is the first letter of the Wittenberg Gothic logotype, used as an abbreviation for Wittenberg and present in many of the university's materials. The Winged W is an iconic representation of the university and unique to Wittenberg, and as such a distinctive mark, it is imperative that it not be abused in any way.

Acceptable Treatments: The Winged W always appears in one color, and may appear in color documents as red (PMS 200 solid uncoated) against a light background or white against a dark background. Black is an acceptable color only in black-and-white documents.

Design Considerations: Designers should consider the horizontal center of the Winged W to be centered within the middle ascender of the W, not the true, measured center. The "wing" moves the measured center to the left of the mark's visual center, and when centered by measurement, the W will appear off-center. To see an illustration of this effect, click here. In short, ignore the "wing" when centering the W.

The logo must not be violated by overlaid text or graphics, and all surrounding elements must be clear of the logo by 10% of its width. The logo must not be bisected, stretched, or otherwise manipulated in any fashion.

 

The Tiger

This Tiger design is unique to Wittenberg. It was redesigned recently to emphasize clean lines. Any documents or apparel bearing the old tiger, recognizable by its appearance of having been photocopied (dotty or grainy lines), must be replaced as soon as possible, as it is no longer an acceptable Wittenberg logo.

Acceptable Treatments: The Tiger may appear as part of the Wittenberg Athletics primary mark or standing alone. It may only appear in black and white in color documents, and must never be transparent in any way (with the background showing through any part of the interior). The Tiger's colors must never be reversed, so that black is always the outside and white is always the inside. On occassion, and only with the authorization of the Sports Information office, the Tiger's head may be used separately. Otherwise, the Tiger is intended to appear in its entirety in all uses.

The logo must not be violated by overlaid text or graphics, and all surrounding elements must be clear of the logo by 10% of its width. The logo must not be bisected, stretched, or otherwise manipulated in any fashion.

 

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