BUSINESS 340: MARKETING STRATEGY & PLANNING

I. Books

Basic Skills - describes useful search techniques that apply to research databases, library catalogs and internet search engines

EZRA - search for items in Thomas Library
Applied Management Collection - over 300 titles in Main Stacks of Thomas Library.
Access by doing a subject heading search in EZRA for Applied Management Collection.
OhioLINK - search 80+ Ohio libraries. Order items early! It may take 2-5 business days for items to be shipped to Witt.

II. Information on Companies and Industries

Wittenberg's Writing Center maintains information about a variety of commonly used citation styles. And you can always drop by the Writing Center or the Library Reference Desk for help interpreting the instructions.
Research and Documentation Online provides examples of how to create in-text citations, how to compile a bibliography and samples of proper formatting for MLA, APA, Chicago and CSE styles. It also provides tips for evaluating sources.
A Research Guide for Students - Besides giving examples of citing sources in APA, MLA, Chicago/Turabian and other styles, this handy site gives pointers on resume writing and cover letters, proofreading, and more.

V. Statistics

Recommended sources available in Thomas Library's Reference Collection:

County and City Extra
- Ref. HA203.C68 -or- County-City Databook for 2000
Household Spending: Who Spends How Much on What.
- Ref. HC110.C6 A666
American Generations Series
Demographics USA: ZIP Edition - Provides statistics by ZIP code.
- Ref. HF5415.3 .D463 2004
The Lifestyle Market Analyst - Gives lifestyle profiles of US cities.
- Ref. HF5415.33.U6 L54 2005

Recommended sources available for request through OhioLINK:

Understanding the Census: A Guide for Marketers, Planners, Grant Writers, and Other Data Users.

Recommended sources online:

The United States Census Site - From here you can click on the Related Sites box for links to State Data Centers and Fedstats, which has links to more than 70 statistical agencies
Consumer Expenditure Surveys - from the US Bureau of Labor Statistics
U.S. Economic Census - Business Data you can use from the US Census Bureau

VI. Public Opinion
Recommended from the Thomas Library Reference section:
American Attitudes: What Americans Think about the Issues That Shape Their Lives. 4th ed. Ref. HN90.P8 A58 2005

Recommended sources on the web:

PollingReport.com	"An independent, nonpartisan resource on trends in American public opinion."
Pew Research Center	an independent, non-partisan public opinion research organization that studies attitudes toward politics, the press and public policy issues
Gallup Organization	Provides the results of recent Gallup polls and explains how the polls are conducted.
Kaiser Family Foundation	Contains information about health care
Nielsen Media Research	provides some free reports on consumer watching and buying habits
The American Customer Satisfaction Index	ACSI measures national customer satisfaction by industry or company

VIII. Legal and Government Resources

Findlaw
Nexis Uni
- Legal News
- Federal Case Law / Federal Code
- State Case Law / State Codes
- Patents (1971- )
Inflation Calculator -
USA.gov - "Your First Click to the U.S. Government"
State of Ohio Web Site

VII. Associations

American Marketing Association (AMA)
Direct Marketing Association (DMA)
Marketing Research Association (MRA)
The Ad Council

X. Presentation Tips
(Web sites recommended by Dr. Schindler)
http://www.aresearchguide.com/3tips.html

http://www.garrreynolds.com/Presentation/prep.html
http://www.garrreynolds.com/Presentation/delivery.html
http://www.garrreynolds.com/Presentation/slides.html

http://www.presentationpro.com/products/pdpresentationtips.asp

http://www.presentations.com/msg/content_display/presentations/e3ia357b81560de3838f689a8bce4c4f10a

http://www.bitbetter.com/prestips.htm

http://powerbacks.com/index2.html

http://presenters-library.com/

http://office.microsoft.com/en-us/powerpoint/FX100487761033.aspx

http://www.backgroundart.com/categories.html

http://visualhorizons.com/VisualHorizons/HTML/ReeniesPresentationSkills.html

http://www.ellenfinkelstein.com/powerpoint.html

http://www.presentationteam.com/News/Tips/

XI. Sources for Podcasts

PodNova.com - This site provides access to podcasts from a huge range of sources. You are unlikely to find subscription podcasts, however. Be as careful evaluating information from these sites as you would from the Internet in general.

PodCast.net - This site appears to provide better quality content than PodNova. The main page features a subject menu; within the Business & Money option is a section is on marketing. As always, keep your evaluative skills sharp as you use these podcasts.

VIII. People Resources
For help, contact Kristen Peters, library liaison to the Business Department. Or contact the reference desk.

Make an appointment with an OCC consultant for presentation practice.
For writing assistance, make an apopintment with someone at the Writing Center advisor.

Compiled by Regina Entorf, Wittenberg University Library
Last updated 2/14/2014 - KGP