Honors Thesis Archive
| Author | Maria Miller |
|---|---|
| Title | Think About Pink: A Guide to Help Women Feel in Control and Encouraged |
| Department | Business |
| Advisor | Lindsay Meermans |
| Year | 2022 |
| Honors | University Honors |
| Full Text | View Thesis (500 KB) |
| Abstract | This paper will explore the cost associated with being a woman. While being a very opinionated topic to discuss and learn about, this paper will challenge different perspectives and will require an open mind to gain its full insight. Women pay extra costs that men are not charged for, on the same products sold to both men and women. The essay will research why women buy products marketed towards themselves, including factors of the color pink, advertisements and influencers, and packaging of products. This research will also evaluate other costs associated with being a woman, according to the attractiveness bias. People that are conventionally attractive find more success and are more likely to be hired. Women on average spend more money on making themselves attractive, in order to find this success. Knowing that women do spend more money than men, shows how analyzing financial literacy between the two genders is an important aspect to this research. The goal of the study is not to deter any woman from spending money the way they want to, but rather to make women educated and to empower them to ensure that they are not being taken advantage of. There is plenty of research to support that women are, on average, behind the level of financial acumen that men have accumulated, and it is in this research that will inform and support women to be confident with their money. As women make up half of the world’s population, it is crucial that they get the same chances to be financially fluent and learn about prices that were/are more expensive due to gender. |
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