With a solid foundation in business and hands-on learning opportunities, graduates of the marketing program are well-prepared for today's competitive business world.

What Can Students Do With A Career In Marketing?

Marketing makes things happen. Nothing happens in business without a sale. Someone has to make something that someone else finds valuable and is willing to pay for in order to obtain it. Therefore, some marketers conduct research (marketing research determines what is that valuable thing and who would like to own it) while others focus on product development (product managers determine how to make that valuable thing). Still others are focused on telling the customer what it is that makes that thing valuable (e.g., brand analysts, brand consultants, advertising creatives, advertising account managers, advertising media specialists, brand managers, category managers, trade promotion managers, consumer promotion managers, etc.).

Common Marketing-Related Job Titles

  • Assistant Product Manager
  • Market Research Analyst
  • Marketing Analyst
  • Marketing Assistant
  • Sales Representative
  • Supply Chain Analyst

Places Where Recent Wittenberg Marketing Graduates Are Working

  • iHeart Media
  • Google
  • JP Morgan Chase
  • LBrands
  • Pepsi
  • Sherwin Williams
  • Speedway
  • TEKSystems

Marketing Major Requirements

  • ACCT 225M: Financial Accounting (4 credits)
  • ACCT 226: Managerial Accounting (4 credits)
  • BUSN 210Q: Business Statistics (4 credits)
  • BUSN 212: Business Research Methods (4 credits)
  • BUSN 330: Financial Management (4 credits)
  • BUSN 340: Marketing Management (4 credits)
  • BUSN 365S: Managing Effective Organizations (4 credits)
  • BUSN 442W: Creative Promotion Strategy (4 credits)
  • BUSN 460W: Strategic Planning & Policy (4 credits)
  • ECON 190S: Principles of Economics (4 credits)
  • Approved internship relevant to MKTG OR BUSN 381W (0-4 credits)
  • Why You Mock Interview Program
  • Plus Two Electives From
    • BUSN 345: Cases in Marketing Management
    • BUSN 250C: International Business or Approved Alternate
    • BUSN 315: Business Analytics
    • BUSN 343: Digital Marketing
    • HSS 222: Sport Marketing
  • Plus One Elective From
    • Any ACCT, BUSN, or ECON
    • ART 280A: Approved Topics
    • COMM 206: Reasoning & Communication
  • Total Credits: 52-56

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Marketing in the News

  • Colin Laszlo '19: Colin Laszlo ’19 Chose Wittenberg "Because it Felt Like Home"

  • Jenna Bluemlein '20: Jenna Bluemlein ’20 has Found a Home Away From Home Here at Wittenberg (published October 10, 2019)

  • Megan Selby '20: Taking it all in while studying abroad in Denmark (published June 7, 2019)

  • #LifeAtWitt Justin Luby '19: Senior Justin Luby found more than just a college at Wittenberg (published May 7, 2019)

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