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Marketing Courses & Requirements

Degrees Offered:

  • B.A.: Marketing
  • Minor: Marketing

Course Listings

  • Click here to read complete descriptions of the Marketing courses offered at Wittenberg.

Degree Requirements:

Major in Marketing (52-56 credits)

Required Courses

  • ACCT 225M: Financial Accounting (4 credits)
  • ACCT 226: Managerial Accounting (4 credits)
  • BUSN 210Q: Business Statistics (4 credits)
  • BUSN 211: Business Research Methods (2 credits)
  • BUSN 330: Financial Management (4 credits)
  • BUSN 340: Marketing Management (4 credits)
  • BUSN 345: Cases in Marketing Management (4 credits)
  • BUSN 365S: Managing Effective Organizations (4 credits)
  • Approved internship relevant to MKTG OR BUSN 381W (0-4 credits)
  • BUSN 442W: Creative Promotion Strategy (4 credits)
  • BUSN 460W: Business Strategy (4 credits)
  • ECON 190S: Principles of Economics (4 credits)
  • ECON 205: Macro Stabilization Policy (2 credits)

Major Core: 44-48 credits

Major Electives - complete 2 of the following:

  • ART 242:¬†Introduction to Digital Photography
  • ART 280: Graphic Design
  • BUSN 200S: Entrepreneurship
  • BUSN 250:¬†International Business
  • BUSN 270: Business Ethics
  • BUSN 315: Business Analytics
  • BUSN 343: Digital Marketing
  • BUSN 381W: Applied Business I (if internship is used for MKTG major requirement)
  • BUSN¬†495: Communication & Business Leadership Experience (C.A.B.L.E)
  • BUSN 498W: Senior Thesis
  • BUSN 499W: Honors Thesis
  • COMM 280: Reasoning & Communication
  • HFS 222: Sport Marketing

Electives: 8 credits

Click here to view the 4-year plan for Marketing majors

Minor in Marketing (20 credits)

Available only to students majoring in Management, Finance or Entrepreneurship

Required Courses

Complete any 5 of the following courses not already included among your major requirements or electives:

  • ART 242: Introduction to Digital Photography (4 credits)
  • ART 280: Graphic Design (4 credits)
  • BUSN 200S: Entrepreneurship (4 credits)
  • BUSN 250: International Business (4 credits)
  • BUSN 270: Business Ethics (4 credits)
  • BUSN 345: Cases in Marketing Management (4 credits)
  • BUSN 442W: Creative Promotion Strategy (4 credits)
  • COMM 280: Reasoning & Communication (4 credits)
  • HFS 222: Sport Marketing (4 credits)
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